The two week clock does not start when you sign the quote. It starts the day you send back the questionnaire, completed.

Here are the seven things to gather, in the order where their absence costs the most.

1. Your copy, even raw.

What we need: material. What you sell, to whom, what it costs, what happens next. A slide deck, a pitch deck, a business plan.

What blocks the project: waiting until it is well written. A badly written page takes an hour to rework. An empty page stops the project, and it stops it halfway, once everything else is ready.

Send what you have, even out of order. We cut, we reorganize, we rewrite for search and for sales. The one thing we cannot do in your place is decide what your company sells. Everything else is on us.

2. Your images, even imperfect ones.

What we need: real photographs. Your products, your offices, your team, a screenshot of your interface. Shot on a phone if that is what you have.

What blocks the project: sending nothing. A site with no real image ends up as flat color blocks and icons, and it then looks like every other site generated the same way. It is the first sign a visitor picks up, usually without being able to name it.

If you have nothing, tell us at the start. A photo session can be booked within days, and we can work from product screenshots in the meantime. That kind of gap closes fast when you see it coming.

3. Your identity, or the admission that there is none.

What we need: a vector logo, colors, typefaces if you have them. Otherwise, three sites whose look speaks to you, and three whose look puts you off.

What blocks the project: acting as if brand guidelines exist when all there is is a logo made in Canva two years ago. When there is nothing, we start with the identity, from the ground up, before the first line of code. It is priced in the quote and it goes into the schedule.

Tell us on day 1 and it adds a few days to the plan, and you walk away with an identity that belongs to you. If we find out on day 8, launch moves by a week. Tell us where you stand, we build the schedule around it.

4. Your proof.

What we need: two or three testimonials with a real name, a real role, a real company. Your client logos if you are allowed to show them. One number you can stand behind.

What blocks the project: the idea that you have to wait until you have ten. Three is enough. Zero is replaced by your background, your method or a product demo.

At that point on the page, the visitor asks one question: why should I believe you. If you do not know what to show, we look at what you already have. There is almost always something to answer with.

5. One single action expected from the visitor.

What we need: what someone landing on your site is meant to do. Book a slot, request a quote, download a document, buy.

What blocks the project: wanting four. A button competing with three others does not convert. A project gallery and online booking work fine together when they leave one visible action: the visitor arrives, sees the work, picks a slot.

If the action runs through a tool, name it at the start: Calendly, a form, a messaging app, a payment. We put it in scope. And if you are torn between two tools, we settle it together during discovery.

6. Your access credentials.

What we need: the domain name and its registrar, hosting access if a site already exists, your Analytics and Search Console accounts if they exist, and the logins for the tools to connect.

What blocks the project: a domain bought by a former provider you cannot reach. It happens more often than people think, and getting it released sometimes takes two weeks on its own.

Start that check on day one. If the access is lost, we walk you through the transfer, and we plan a fallback so the date holds whatever happens.

7. One person who decides.

What we need: a single point of contact, who signs off, and who answers within 24 hours across the two weeks.

What blocks the project: sign off by committee. Every project we have delivered had a founder or a director as the direct contact. No committee, no middle layer. It is the most ordinary reason a project hits its date.

Two rounds at five days instead of 24 hours turn two weeks into three. Tell us your calendar constraints at the start, holidays and travel included. We build the schedule around your real availability.

What you do not have to deal with.

The technical scope is on our side, and it is included in the price:

• Meta tags, sitemap, schema.org, loading speed
• Analytics and Search Console, configured and connected
• Hosting, domain name, SSL certificate
• An English version if your market calls for it
• One hour of training so you are self sufficient on content

None of it needs preparation from you. That is our part of the work.

The real schedule, day by day.

Your share comes to about one working day, spread over two weeks. Half a day for the questionnaire and gathering material, two rounds of one hour for feedback.

If this list stops you.

It stops plenty of people, and that is fine. Gathering these seven things requires that the site genuinely matters to you right now. A launch in September, a trade show in November, a round being raised, a site that brings in no meetings.

Without that deadline, nothing forces you to move fast, and a cheaper option will do the job well. We will tell you that straight in a call rather than sell you a project you do not need.

With that deadline, we start from what you have today, incomplete as it is, and we fill the gaps together. Book a call, thirty minutes to scope your project and leave with the questionnaire.