SEO
Search Engine Optimization
SEO covers the techniques that improve a site's visibility in organic search results. The goal: more qualified traffic, without paying for every click.
Organic search optimization combines three levers: technical (speed, indexing, structure), content (keywords, search intent), and authority (backlinks, reputation). Google weighs these signals to rank pages.
For a business site, SEO stays the cheapest channel over time. A well-ranked page keeps generating visits months after publication, unlike an ad campaign that stops the moment spending stops.