Zero-Click Search
Search where the user gets their answer directly on the results page or in an AI answer, without ever clicking through to a site.
Featured snippets, knowledge panels, and AI Overview often answer precisely enough that the user no longer needs to visit the source page. The click, the historic measure of organic traffic, becomes optional.
For a business site, this shifts value from the visit to the citation: being mentioned and associated with the right answer matters even without a generated click.