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GEO

AEO

Answer Engine Optimization

Discipline that optimizes content to become the direct answer given by an AI assistant or answer engine, rather than a simple search result.

AEO targets the question-answer format: structuring content to provide a clear, self-contained answer that can be extracted without extra context. It overlaps with GEO but focuses on the answer mechanism rather than the generative engine itself.

For an agency or small business, AEO means FAQ pages, sharp definitions, and one- or two-sentence answers ready to be reused as is.