GEO
Generative Engine Optimization
Set of practices that make content understandable and citable by generative engines (ChatGPT, Perplexity, Google AI Overview).
GEO adapts a content's structure and language so a language model can extract, summarize, and cite it in an answer. It complements classic SEO, built for traditional search engines and blue links.
For a business site, GEO shapes future visibility. A growing share of searches end in an AI answer, with no click to the source site.