AI Referral Traffic
Visitors arriving on a site through a link clicked inside an AI assistant (ChatGPT, Perplexity, Copilot) rather than a classic search engine.
Analytics tools identify this traffic by source (chat.openai.com, perplexity.ai...) in referrer reports. It remains small in volume compared to organic traffic but is growing quickly.
This traffic tends to convert better: the user arrives after already receiving a contextualized answer, so their intent is more qualified.