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SEO

Domain Authority

Domain authority is a score, developed by third-party tools, that estimates a site's overall strength to rank in search results.

This score relies mainly on backlink profile: the number and quality of sites linking to the domain. It's not an official Google metric, but a useful comparative indicator.

A high score doesn't guarantee good ranking for a specific query. It's mostly used to compare the relative strength of several sites, especially against competitors.