User Experience
UX
UX is the overall quality of a visitor's experience on a site: ease of use, clarity, satisfaction. It drives conversion.
User experience covers everything a visitor feels while navigating a site: speed, clarity, ease of finding information, trust. It's built at every screen and every interaction.
Good UX removes friction before a purchase or contact request. On a B2B site, it shows up as a shorter decision time and a lower bounce rate.