AI Mode
Fully conversational Google search mode that replaces the classic results page with a dialogue of follow-up questions and synthesized answers.
AI Mode lets a user ask a question, receive an answer built from several sources, then refine it with follow-up questions in the same thread. The traditional results page disappears from the exchange.
For a website, this raises the stakes of GEO: with no blue link to click, only a citation or mention inside the answer keeps the brand visible.